The Rise of the Dedicated Gaming App
Posted by Harry Kane on Saturday, February 25, 2017
Back in April, 2015, Google launched a new, mobile-friendly ranking algorithm that was created to prioritise responsively designed landing pages. This represented a significant move by the search engine giant, and one that seemed to reaffirm the importance of responsive design and creating websites that can be easily viewed across all mobile devices.
While this mantra remains a relevant one, it is fair to say that the online casino industry continues to move to the beat of a different drum. In this market, for example, operators are known to prefer dedicated apps over mobile-friendly website designs, blazing a trail that other sectors and industries are likely to follow in the years ahead.
3 Advantages of Dedicated Casino Apps Over Mobile-Friendly Websites
Make no mistake; the use of dedicated casino apps offers considerable advantages over mobile-friendly websites (both for operators and players alike). With this in mind, let’s take a look at three of most impactful benefits:
1. Deliver an Improved Proposition to Players
In many respects, mobile-friendly websites are considered as an example of bridge technology in the online casino market, as increasingly sophisticated dedicated apps emerge to create an improved proposition for players. More specifically, apps build on the principles of mobile technology to drive real-time gameplay, while enabling individuals to access a more traditional (and familiar) format.
This is proving crucial in delivering an enhanced gaming experience for players, while it also makes the online market more accessible for new customers. As a result of this, we can expect the market and the online consumer base to grow incrementally as more applications are developed.
2. Make Online Games Easier to Access and Use
If you have ever used a mobile casino website, you will know that it can occasionally be difficult to navigate individual landing pages and access your favourite titles in real-time. This is because these sites often require users to scroll endlessly in the pursuit of a specific page or tag, while pages can also take longer to open if they have a high volume of graphical icons and multimedia elements.
Dedicated apps have no such issues, however, as they operate a more effective tagging system and traditional menus that gamers will be more familiar with. With mobile devices also boasting increasingly larger displays, this type of layout makes games even easier to access and enjoy.
3. Dedicated Apps Have Less Overheads (Both in Terms of Time and Money)
From the sole perspective of operators, the development of dedicated apps over mobile websites also make sounds economic sense. After all, the costs and challenges associate with developing a dedicated application are temporary, and while it can be costly to create an app in the first place it is not encumbered by long-term overheads.
The same cannot be said for mobile-friendly websites, however, which must benefit from constant maintenance and regular updates if they are to sustain an optimal level of performance. This can be translated into a heavy financial cost, particularly in terms of labour, software and continued training.