The Latest Trends in Casino Website Design
Posted by Harry Kane on Tuesday, September 5, 2017
The immersive nature of online casinos is something to behold, and it is easy to forget that you are navigating a website as you flit between individual games.
These entities are in fact highly evolved websites, which boast the very latest in design trends and high resolution imagery. In fact, casino websites often blaze a trial for others to follow in the modern age, particularly in terms of navigation and responsive design.
In this article, we will look at the latest trends in casino website design and how this is shaping the gaming experience.
1. Responsive Design and Mobile Navigation
According to statistics, mobile devices now account for nearly two of every three minutes spent online. This is particularly relevant in the online casino market, where players are increasingly likely to access titles through their smartphone or tablet device.
So while the concept of responsive design is nothing new, casino websites tend to embrace this more rigidly than those in alternative markets. As a result of this, virtual casino tend to boast easy-to-use interfaces and exceptionally simple navigation (including the use of drop-down menus and clickable icons), while there is also a strong emphasis on ensuring that individual pages and games load quickly.
As a part of this drive, virtual casinos also boast an outstanding and logical structure that optimises the gameplay experience. Promotional offers are presented above the fold and tend to be actionable, for example, helping players to leverage these as their first port of call.
2. The Use of 128-bit Encryption
Since the dawn of online casino gameplay, we have seen a considerable shift in the depth and quality of website encryption.
Casino operators have been quick to leverage this to their advantage, by applying 128-bit encryption and safeguarding customers who upload their personal details and complete financial transactions online. This level of security has historically been used by banks and financial lenders, who have a duty to protect their customers and the integrity of each individual transaction.
This is a key feature of any casino website in the modern age, particularly with the current generation of cyber-thieves particularly sophisticated in their attempts to steal data, identity and money.
Of course, it is possible for websites to apply 256-bit encryption as an additional security, and while this can increase the speed and efficiency of a website these improvements are marginal and unlikely to have a huge impact on your overall experience.
3. Interactive and 24/7 Customer Service
The need for interaction is one that drives gamers and consumers in the modern age, and online casino operators have been quick to leverage this as part of their core website designs.
This is particularly evident in the customer service delivered by brands, who now deploy 24/7 customer service through interactive chat functions. This enables customers to resolve queries at any time of the day or night, which is imperative for virtual casinos that tend to receive most of their traffic during the evening hours.
Interestingly, many also underpinning this service by ensuring that members of the development team can also be accessed through this feature, so that technical issues can also be resolved along with queries concerning prizes, accessibility and deposits or withdrawals.
This is affording players a greater level of assurance and trust in online casino brands, which is crucial given the amount spent by players on a daily basis.