Sophisticated Live Mobile Roulette Released by Playtech
Posted by Harry Kane on Wednesday, November 16, 2016
Playtech have announced the release of a new, cutting-edge live casino mobile roulette variant, which they have called “the most sophisticated live mobile roulette product on the market.” Playtech, a leading supplier of games, software and systems to the iGaming industry, aim to solidify their position as one of the leaders in the field of live gaming. Throughout the year, the company has worked in partnership with their numerous licensees to develop the innovative game. They have also extensively tested and analysed the user experience prior to launching the finished product.
Despite having only been on the market for a few days, the feedback from Playtech has been positive. The developer has reported better levels of engagement from players and longer session times across all devices. These factors have in turn significantly boosted revenues for their licensees. What’s more, within two days of the new game being launched side by side with the original version of the game at Playtech live casinos, the bulk of players opted to migrate to the new and improved variant. Kevin Kilminster, Head of Innovation at Playtech Live commented on the huge demand created by the new product just 48 hours after its launch, stating “The response has been phenomenal with players immediately switching from our previous live roulette to our new HTML5 product and with incredible results for licensees. Players are more engaged than they ever have been and can now enjoy the best live roulette experience on the market.”
One of the key highlights of the new game is the possibility to play on mobile devices in both landscape and portrait mode, an option not previously available in the game. Players are also now able to see their bets whilst the wheel is spinning. Previously, the bets placed were not visible to the player once the wheel began to spin. The designers and developers were also able to use their intensive testing and the feedback received to enable them to provide a better overall experience for the player, by re-designing and optimising the mobile interface. The layout of the game is now more user-friendly, simple and easy to navigate. The changes include clearer and better positioned feature and play buttons, plus a personalised view of all the game action in all viewing formats.
Mr Kilminster also commented on the reasoning behind choosing to develop Roulette above other live casino games, stating “We focused on roulette because it is our primary, premium game. We worked very closely with our major licensees to create what we firmly believe is the best performing product on the market.” The company have also announced their plans to launch an HTML5 blackjack product later this year. Players can expect a richer, more enhanced product which will be optimised across all tablets and smartphones. Given the instant success of the new HTML5 roulette product, we are waiting with bated breath for the release of the HTML5 blackjack product.