The Rise of the Female Gambler

Posted by Harry Kane on Tuesday, January 24, 2017

During the digital age, there are a number of industries that may be described as having experienced significant growth. None embody this trend better than the online casino sector, with the global market reporting a total value of $45.8 billion at the end of 2016.

Incredibly, this is set to rise further in the years ahead, with the market likely to achieve a cumulative value of $50.6 billion by the time that 2017 has drawn to a close. In simple terms, this means that the value of the online casino sector will have more than doubled in a little more than eight years.

How the Market Will Achieve Sustained Growth in 2017

Few markets can boasts the speed or the consistent nature of this growth, as the online casino sector continues to benefit from increased demand and significant diversification. The next 12 months will be no exception to this rule, as a number of new innovations and developments help the market to deliver on its incredible promise.

Firstly, we have a significant shift demographics within the sector, as the online casino market continues to follow a trend first established in the realm of console gaming. More specifically, female players are becoming increasingly commonplace in the market, with women now accounting for an 49% of the UK’s gambling community. This is something that brands have been quick to capitalise on, as they amend their marketing strategies to target the female audience. Mobile gaming also continues to have a seminal impact in the marketplace, although tablets are becoming increasingly more widely-used than smartphones. In fact, the global gaming revenues generated through this platform likely to nearly treble between 2014 and 2019, as dedicated gaming devices continue to enter the marketplace. This also reflects the fact that gambling demographics are becoming younger with every passing year, making mobile technology increasingly accessible and relevant.

How Bitcoin Is Also Transforming the Gambling Experience

On a final note, we have also seen bitcoin become a seminal player in the online gambling market during 2016. Thanks to more stringent regulations and the establishment of fixed thresholds when dealing in the digital currency, it has been embraced by the virtual market and now contributes to a seamless, more enjoyable playing experience for gamblers. The value of this is hard to quantify, but it surely has importance in a constantly evolving marketplace. The experience is also far safer than it was previously thanks to Bitcoin, even allowing for the development of 128-bit website encryption and secure payment transactions. After all, gamblers can now use a secure store of wealth that is connected to the bank account or personal email address, which in turn makes it far easier for them to manage their individual bank-rolls. This could also be considered as a key risk management feature, as players will only ever gamble the precise amount of money that they are able to afford at any given time.