NetEnt Expands to Mexico
Posted by Harry Kane on Tuesday, December 6, 2016
Over the last few years, NetEnt emerged as one of the leading developers of online casino software. The Swedish company experienced exponential growth due to the quality of their products, and seek to expand even further. Just recently, NetEnt announced that they will introduce their products in the Latin American region, using their already existing agreement with the Spanish casino operator Codere. The developer stated that this move is essential to them as a company, as expansion into new regulated markets is a big part of their growth strategy.
The Mexican regulated online gaming market are NetEnt’s first target in Latin America. Their partners Codere are the leading operator in Mexico, both for online and land-based casino ventures. Through their licence, players in the region will be able to experience NetEnt’s games. The two companies have been partners since 2015, when Codere signed a contract to distribute NetEnt’s content in Spain’s regulated market. Aside from its positions in Spain and Mexico, Codere is also a leading gambling operator in Italy as well.
The Mexican regulated gambling market has become quite attractive for international operators and software developers, as it apparently holds a great potential for profitability. In a comment on this latest development, NetEnt’s Americas Managing Director Björn Krantz expressed his excitement and added that the agreement is a milestone for the company. He also said that he is confident that NetEnt would be able to support Codere’s growth on the Mexican regulated gambling market, and that local players are sure to enjoy the new content that the studio is about to bring to them.
NetEnt have been renowned as developers of high-quality games with great production value. Aside from the state-of-the-art graphics and technology, the studio’s products are also famous for their innovativeness – for example, Gonzo’s Quest is a slot machine that features gameplay not seen anywhere else. NetEnt do not have the biggest game catalogue, especially when compared to companies like Playtech or Microgaming, but every game they create is a true masterpiece. They are also one of the few developers that sell individual games, rather than entire platforms – this should show you how much time and effort they put into each of their titles.
As far as the UK regulated gambling market goes, NetEnt’s games can be found at many of the most reputable online casinos around – 888casino, Mr Green, Ladbrokes, and more. The software development studio is fully licensed by all regulatory organs, including the United Kingdom Gambling Commission. With this new expansion into Latin America, the future seems very bright for the Swedish software company.