How to Make Profit from Online Gambling in the UK
Posted by Harry Kane on Monday, June 3, 2019
Profiting from Online Gambling – Where Would You Start?
The most obvious idea would be to target slots, table games or online sports betting, as you look to create winning strategies and achieve a return on your bankroll.
Whilst this can be effective if you develop viable strategies and approach gambling as an investment, it’s by no means the only way of making money from the lucrative iGaming market. There’s certainly plenty of opportunity in this fast-growing sector, with the online gambling niche worth an estimated £5.6 billion in the year ending September 2018.
But how exactly can you make money from online gambling, other than by wagering your hard-earned cash? Here are a few ideas to help you on your way:
1. Monetise Your Knowledge and Expertise With a Blog
Arguably, the sustained success and growth of online gambling have led to an increase in the number of casual players, and this is certainly borne out by the fact that slot games currently account for around two-thirds of the total iGaming yield in the UK.
This has created a new and vast audience for operators to target, and one that’s incredibly keen to learn and educate themselves on the fundamental principles of online gambling.
As a result, there’s an incredible opportunity for those with market expertise to share their knowledge and allow newbies to make informed wagering decisions.
From progressive roulette betting strategies to the factors that underpin various sports betting markets, these lessons can help to create skilled gamblers who are able to minimise risk and optimise their returns.
So, if you’ve been gambling for a while and have knowledge of a particular game or market, you can monetise in the form of an independent blog. This should be well-designed and include detailed content such as gaming tutorials and poker lessons, along with articles that share successful strategies and viable ways of minimising risk when playing games of chance such as slots.
Of course, the content that you publish will be tailored to suit your expertise, but there’s nothing to stop you accepting articles from other market experts over time. This will help you add new and informed authors across an array of different topics, whilst it can also create an additional revenue stream by charging those who want to contribute to your blog.
As your blog becomes successful, you can monetise it further by publishing targeted ads, which connect relevant brands to your growing base of readers.
Once you’ve established yourself as a trusted leader in the field, you should also consider selling focused e-books or educational courses that help readers learn specific and more advanced gambling skills.
2. Launch a Gambling Review Site
There’s no doubt about it; the iGaming market is one of the most saturated and fastest-growing commercial entities in the UK.
As a result, it’s packed full of online casinos and virtual sportsbook, each of which must compete aggressively despite offering essentially the same services.
Because of this, users can find it difficult to compare the market effectively and select the best casino or sportsbook to suit their needs. The range of factors that influence your choice can also be large and diverse, including the welcome bonus, the quality of games or markets available and the typical user experience available to customers.
This is why there’s a growing demand for so-called gambling review sites, which are objective resources that cover licensed operators in detail and rank them according to a host of different factors (including those mentioned above).
So, if you’re an avid gambler who has successfully navigated the market in search of the best bonus offers and operators, you can monetise this expertise by developing a gambling review site that makes this insight accessible to the wider world.
This will enable new gamblers to make informed decisions when comparing the marketplace, without requiring them to visit a multitude of different sites or conduct time-consuming research online.
To do this successfully, we’d recommend focusing on a particular vertical based on your expertise, whether you’re a fan of online casino gaming or sports betting. At the same time, you should try to combine text with video content wherever possible, as this is an excellent way of showcasing the quality of mobile gameplay or graphics.
When it comes to creating detailed operator reviews, it’s also better to develop long-form content that’s packed full of important information and genuine insight. Reviews of up to 3,000 are arguably the most impactful, whilst these will also deliver better results from an SEO perspective.
3. Consider Affiliate Marketing
We close with affiliate marketing, which is the perfect approach if you’ve set up a gambling-related website that’s already developed some traction and a decent flow of traffic.
Affiliate marketing essentially describes the process of getting paid for directing users to a dedicated third-party casino, with the vast majority of market-leading operators offering potentially lucrative programs throughout the UK.
In terms of payment, affiliates may be rewarded in the form of cost-per-action (CPA), which is triggered when new customers register with an operator and make their first deposit. At this stage, you’ll receive a lump sum that has previously been agreed by the participating parties.
Affiliates can also be paid through revenue share rewards, which will see your site earn a fixed percentage of each new referred customer’s losses. The details of each affiliate program will vary from one operator to another, so the key is to compare the options on offer before making a decision based on potential earnings.
You’ll also need to develop effective strategies for driving traffic to your third-party casino operator, with a combination of paid ads and banners, dynamic links or organic blog content capable of achieving exceptional results.
We’d also recommend that you keep updating your strategy in line with the results that it delivers, as user actions will be monitored by the casino to calculate potential rewards. This way, you can stay ahead of the curve at all times, and potentially negotiate a better deal with your selected casino partner over time.